主讲人：Lee Chei SianAssociate Professor
时间：2020-11-18 下午1:30-2:30
地点：ZOOM 6526825844密码IBS123
摘要：
The Asian market contributed around a third of the global amount raised by online crowdfunding platforms. Yet, crowdfunding research about this region is still limited. To address this gap, this preliminary study examined 714 Singapore-based campaigns launched on Kickstarter to determine characteristics of successful campaigns focusing on the appeal mode and sentiment displayed. We found that less than half of the campaigns were successful. The most successful campaigns displayed self-benefit appeal, and had an overall positive sentiment. The majority of the campaigns also targeted the global market.
主讲人简介：
Dr. Chei Sian Lee is currently an associate professor in the Wee Kim Wee School of Communication and Information at the Nanyang Technological University in Singapore where she is also the Associate Chair (Faculty). She obtained her PhD in Management Information Systems from the University of Illinois at Chicago. She is actively involved in research on issues related to the use of social media and information and communication technologies (ICT) that supports work, learning and social interactions. Her work has been widely published in international journals including, Journal of the Association for Information Science and Technology, Computers and Education, Computers in Human Behavior, New Media and Society, and Journal of Educational Computing Research