黄幼麟，浙江工商大学国际商学院副研究员，研究方向为创新科技营销，主要研究兴趣为无人驾驶相关隐私保护、伦理问题，及消费者的电动汽车偏好。黄博士近年来研究成果丰硕，以第一作者或通讯作者在ABS 2/3知名国际期刊Psychology & Marketing、Technological Forecasting and Social Change、 Enery Policy、Transportation Research Part D: Transport and Environment、Transport Policy等上发表论文多篇。目前，黄博士主持国家自然科学基金青年项目一项，并参与多项国家级科研课题。
Dr. Youlin Huang is an Associate Professor (Research) in Marketing at International Business School, Zhejiang Gongshang University, China. He received his PhD degree from the University of Liverpool (UK) based at the International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University, China. His main research interests are consumer preferences for electric vehicles and consumer behavior related to autonomous vehicles in China. His research has been published in recognized journals such as Transportation Research Part D: Transport and Environment, Technological Forecasting & Social Change, Psychology & Marketing, Transport Policy, and Energy Policy. Dr. Huang's research has been funded by the National Natural Science Foundation of China (NSFC).
教育背景：
2017 - 2020 英国利物浦大学 博士学位
2015 - 2017 英国利物浦大学 硕士学位
2011 - 2015 香港浸会大学 学士学位
工作经历：
2022 至今 浙江工商大学国际商学院 副研究员
2022 至今 管理科学与商务管理研究中心 副主任
2020–2021 浙江工商大学国际商学院 助理教授
所授课程：
市场营销、商业研究方法、管理学原理、文化产业管理、消费者行为
研究领域：
消费者出行偏好、智慧交通相关隐私及伦理问题
研究成果：
[1] Ying, S. (指导的学生), Huang, Y. *(通讯作者), Qian, L., & Song, J. (2023). Privacy paradox for location tracking in mobile social networking apps: The perspectives of behavioral reasoning and regulatory focus. Technological Forecasting and Social Change (SSCI一区, ABS 3, IF: 10.88), 190, 122412.
[2] Qian, L., Yin, J.*, Huang, Y., & Liang, Y. (2023). The role of values and ethics in influencing consumers’ intention to use autonomous vehicle hailing services. Technological Forecasting and Social Change (SSCI一区, ABS 3, IF: 10.88), 188, 122267.
[3] Li, D., Huang, Y. *(通讯作者), & Qian, L. (2022). Potential adoption of robotaxi service: The roles of perceived benefits to multiple stakeholders and environmental awareness. Transport Policy (SSCI一区, ABS 2, IF: 6.17), 126, 120-135.
[4] Li, D., Huang, Y. *(通讯作者), Sun, H., & Zhi, B. (2022). Achieving sustainability in sharing-based product service system: a contingency perspective. Journal of Cleaner Production (SSCI/SCI一区, ABS 2, IF: 11.07), 332, 129997. (被引: 10)
[5] Huang, Y., & Qian, L. (2021). Consumer adoption of electric vehicles in alternative business models. Energy Policy (SSCI/SCI一区, ABS 2, IF: 7.58), 155, 112338. (被引: 19)
[6] Huang, Y., Qian, L., Tyfield, D., & Soopramanien, D. (2021). On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China. Technological Forecasting and Social Change (SSCI一区, ABS 3, IF: 10.88), 167, 120687. (被引: 17)
[7] Huang, Y., & Qian, L. (2021). Understanding the potential adoption of autonomous vehicles in China: The perspective of behavioural reasoning theory. Psychology & Marketing (SSCI一区, ABS 3, IF: 5.51), 38(4), 669-690. (被引: 23)
[8] Huang, Y., Qian, L., Soopramanien, D., & Tyfield, D. (2021). Buy, Lease, or Share? Consumer preferences for innovative business models in the market of electric vehicles. Technological Forecasting and Social Change (SSCI一区, ABS 3, IF: 10.88), 166, 120639. (被引: 31)
[9] Huang, Y., & Qian, L. (2018). Consumer preferences for electric vehicles in lower tier cities of China: Evidences from south Jiangsu region. Transportation Research Part D: Transport and Environment (SSCI一区, ABS 3, IF: 7.01), 63, 482-497. (被引: 75)
科研项目（主持）：
1.国家自然科学基金项目（青年基金），72202211，30万元，2023-2025
2.浙江省省属高校基本科研业务费项目（青锐计划），QRK22009，5万元，2022-2024
3.浙江工商大学国际商学院科研课题，IBS22KY001，3.6万元，2022.3-2022.12
科研项目（参与）：
1.国家自然科学基金面上项目,新能源汽车的采纳与扩散研究：基于电动化、共享化和智能网联化的融合视角
2.国家自然科学基金青年基金项目,基于共享旅游视角的顾客契合机制研究
3.国家自然科学基金面上项目,基于社会技术体系演进的低碳创新动态扩散理论与实证研究
科研服务：
匿名审稿服务
1. 国家自然科学基金委通讯评审专家
2. 西交利物浦大学科研发展基金（Research Development Fund）
3. Transportation 期刊
4. Journal of Consumer Behaviour 期刊
5. Australasian Marketing Journal 期刊
6. Journal of International Marketing 期刊
7. SN Business & Economics 期刊
会议分组主持人
1. 第六届营销科学与创新国际高峰论坛（MSI 2022）
媒体报道：
The Conversation:What electric vehicle manufacturers can learn from China – their biggest market, https://theconversation.com/what-electric-vehicle-manufacturers-can-learn-from-china-their-biggest-market-161536. 2021年8月
