• 黄幼麟
    职务:专任教师
    职称:副研究员
    学科:管理学-市场营销
    邮箱:youlin.huang@mail.zjgsu.edu.cn
  • 个人介绍

    黄幼麟,浙江工商大学国际商学院副研究员,研究方向为创新科技营销,主要研究兴趣为无人驾驶相关隐私保护、伦理问题,及消费者的电动汽车偏好。黄博士近年来研究成果丰硕,以第一作者或通讯作者在ABS 2/3知名国际期刊Psychology & Marketing、Technological Forecasting and Social Change、 Enery Policy、Transportation Research Part D: Transport and Environment、Transport Policy等上发表论文多篇。目前,黄博士主持国家自然科学基金青年项目一项,并参与多项国家级科研课题。


    Dr. Youlin Huang is an Associate Professor (Research) in Marketing at International Business School, Zhejiang Gongshang University, China. He received his PhD degree from the University of Liverpool (UK) based at the International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University, China. His main research interests are consumer preferences for electric vehicles and consumer behavior related to autonomous vehicles in China. His research has been published in recognized journals such as Transportation Research Part D: Transport and Environment, Technological Forecasting & Social Change, Psychology & Marketing, Transport Policy, and Energy Policy. Dr. Huang's research has been funded by the National Natural Science Foundation of China (NSFC).


    教育背景:

     2017 - 2020    英国利物浦大学      博士学位

     2015 - 2017    英国利物浦大学      硕士学位

     2011 - 2015    香港浸会大学        学士学位

      

    工作经历:

     2022 至今   浙江工商大学国际商学院     副研究员

     2022 至今   管理科学与商务管理研究中心 副主任

     2020–2021  浙江工商大学国际商学院     助理教授

  • 科研教学

    所授课程:

     市场营销、商业研究方法、管理学原理、文化产业管理、消费者行为

      

    研究领域:

     消费者出行(消费者的电动汽车相关偏好、无人驾驶相关消费者行为)、消费者隐私保护、共享旅游

  • 学术成果

    研究成果:

     (1) Huang, Y., & Qian, L. (2018). Consumer preferences for electric vehicles in lower tier cities of China: Evidences from south Jiangsu region. Transportation Research Part D: Transport and Environment (SSCI 一区, ABS 3, IF: 7.01), 63, 482-497. (引: 65) 

     (2) Huang, Y., Qian, L., Soopramanien, D., & Tyfield, D. (2021). Buy, Lease, or Share? Consumer preferences for innovative business models in the market of electric vehicles. Technological Forecasting & Social Change (SSCI 一区, ABS 3, IF: 10.88), 166, 120639. (引: 22).

     (3) Huang, Y., Qian, L., Tyfield, D., & Soopramanien, D. (2021). On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China. Technological Forecasting & Social Change (SSCI 一区, ABS 3, IF: 10.88), 167, 120687. (引: 14).

     (4) Huang, Y., & Qian, L. (2021). Understanding the Potential Adoption of Autonomous Vehicles in China: The Perspective of Behavioural Reasoning Theory. Psychology & Marketing (SSCI 一区, ABS 3, IF: 5.51), 38(4), 669-690.  (引: 14).

    (5) Huang, Y., & Qian, L. (2021). Consumer Adoption of Electric Vehicles in Alternative Business Models. Energy Policy (SSCI/SCI 一区, ABS 2, IF: 7.58), 155, 112338. (引: 13).

    (6) Li, D., Huang, Y*., Sun, H., & Zhi, B. (2022). Achieving sustainability in sharing-based product service system: a contingency perspective. Journal of Cleaner Production (SCI 一区, ABS 2, IF: 11.07), 332, 129997. (被引: 4)

    (7) Li, D., Huang, Y*., Qian, L. (2022). Potential adoption of robotaxi service: The roles of perceived benefits to multiple stakeholders and environmental awareness. Transport Policy (SSCI 一区, ABS 2, IF: 6.17), 126, 120-135.



    科研项目(主持):

     1.国家自然科学基金项目(青年基金),72202211,30万元,2023-2025

     2.浙江省省属高校基本科研业务费项目(青锐计划),QRK22009,5万元,2022-2024

     3.浙江工商大学国际商学院科研课题,IBS22KY001,3.6万元,2022.3-2022.12


    科研项目(参与):

     1.国家自然科学基金面上项目,新能源汽车的采纳与扩散研究:基于电动化、共享化和智能网联化的融合视角

     2.国家自然科学基金青年基金项目,基于共享旅游视角的顾客契合机制研究

     3.国家自然科学基金面上项目,基于社会技术体系演进的低碳创新动态扩散理论与实证研究


    科研服务:

    匿名审稿服务

    1. 国家自然科学基金委通讯评审专家

    2. 西交利物浦大学科研发展基金(Research Development Fund)

    3. Transportation 期刊

    4. Journal of Consumer Behaviour 期刊

    5. Australasian Marketing Journal 期刊

    6. 5th International Workshop on Environment and Geoscience

    7. 7th International Conference on Economic and Business Management


    会议分组主持人

    1. 第六届营销科学与创新国际高峰论坛(MSI 2022)


    媒体报道:

    The Conversation:What electric vehicle manufacturers can learn from China – their biggest market, https://theconversation.com/what-electric-vehicle-manufacturers-can-learn-from-china-their-biggest-market-161536. 2021年8月